FOR IMMEDIATE RELEASE

04-14-09 724AM

Mark your calendars – 31 Cent Scoop Night is back at Baskin-Robbins. America’s favorite neighborhood ice cream shop is sweetening the spring season by hosting its third annual 31 Cent Scoop Night celebration on April 29 from 5 to 10 p.m. at all Baskin-Robbins locations nationwide, including those in Brentwood and Antioch. During the event, the iconic ice cream brand will thank its loyal customers by reducing the price of all 2½-ounce ice cream scoops to just 31 cents plus applicable tax. There is a three-scoop limit per person.

As part of 31 Cent Scoop Night, Baskin-Robbins will make a $100,000 donation to the National Volunteer Fire Council’s (NVFC) National Junior Firefighter Program. The program serves as an umbrella for local junior firefighter programs nationwide, which educate youths about the vital, life-saving work of volunteer emergency service members and help prepare future firefighters to keep our communities safe. The donation will provide scholarships to outstanding junior firefighters and support the National Junior Firefighter Program. In addition, on 31 Cent Scoop Night, select neighborhood Baskin-Robbins shops will invite their local fire departments to collect donations and scoop ice cream.

“We are excited to host the third annual 31 Cent Scoop Night event,” said Franchisee Bruce Dake of Baskin-Robbins in Antioch. “The event gives us a wonderful opportunity to show our appreciation to local customers and honor local heroes.”

In addition to making a $100,000 donation to the NVFC, Baskin-Robbins is partnering with the NVFC to honor 25 exemplary junior firefighters who have demonstrated outstanding commitment and service to their junior firefighter program. Chosen from nominations submitted through the National Junior Firefighter Program, honorees will enjoy free Baskin-Robbins ice cream for a year and will be recognized on the NVFC’s Web site, www.nvfc.org. Honorees will also roll up their sleeves on 31 Cent Scoop Night and attend events at their local Baskin-Robbins stores. They’ll scoop ice cream to help raise funds for their departments.

“We greatly appreciate Baskin-Robbins’ support of the National Junior Firefighter Program through this generous $100,000 donation,” said Heather Schafer, NVFC executive director. “Providing scholarships to those who have shown dedication and commitment to the emergency services helps us ensure there will be firefighters to keep our communities safe for years to come.”

In time for 31 Cent Scoop Night, Baskin-Robbins is bringing back the original Daiquiri Ice and seasonal favorite Baseball Nut, as well as introducing Premium Churned Light Cappuccino Chip to the BRight Choices flavor offering. This event is also the perfect time to try new flavors, such as Made with Snickers, or signature favorites like Jamoca Almond Fudge, Pralines ‘n Cream or Gold Medal Ribbon.

During 31 Cent Scoop Night last year, Baskin-Robbins scooped more than four million scoops of ice cream.

Baskin-Robbins in Brentwood is located at 1145 Second St., Suite D. Baskin-Robbins in Antioch is located at 4538 Lone Tree Way.

For more information about 31 Cent Scoop Night go to Baskin-Robbins’ Facebook event page or visit www.baskinrobbins.com.

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