Brentwood resident John Silveira, director of the Pacific Coast Farmers’ Market Association (PCFMA), was recently recognized by the California Department of Food and Agriculture by the following proclamation:

“Whereas, John Silveira has volunteered eight years of dedicated and loyal service as a member of the California Farmers’ Market Advisory Committee of the California Department of Food and Agriculture, and it is appropriate at this time that he be extended special public recognition and commendation for his service to the Department and to the Inspection and Compliance Branch, Certified Farmers’ Market Program … Whereas it is through the efforts of hard-working individuals like John Silveira that California farmers and communities are given valuable opportunities for growth through a sound and successful direct marketing program …”

Silveira began working at PCFMA as a market manager in 1992. He became operations director two years later and took on the position of director in 1999. Prior to joining PCFMA, Silveira sold in the farmers’ markets for a farmer from Dinuba, worked as an air traffic controller, and served in the U.S. Navy.