New look at Little Miss Everything
by Samie Hartley
Jun 23, 2011 | 1304 views | 0 0 comments | 7 7 recommendations | email to a friend | print
Amy Sickenberger and daughter Avery enjoy a book during Little Miss Everything’s new summer storytime series.<br><I>Photo by Samie Hartley</i>
Amy Sickenberger and daughter Avery enjoy a book during Little Miss Everything’s new summer storytime series.
Photo by Samie Hartley
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The staff at Little Miss Everything has been making over little princesses and rock stars for more than five years, and now the downtown Brentwood business is undergoing a transformation of its own, adding a host of new activities to please youngsters of all ages.

While the children’s boutique has been a hit since opening in 2005, manager Renae Gonzalez is expanding the shop’s activities beyond birthday parties and children’s clothing and accessories.

“We’re looking for new ways to bring more people into the store,” Gonzalez said. “We have a loyal fan base, but there are still people out there who don’t know what we’re all about. We’re more than the children’s boutique downtown, so this summer we’re doing free storytimes, play dates, and what we call happy hour, where kids can come play in our new dress-up closet. We want to offer children a variety of activities to keep them busy this summer and all year long.”

Little Miss Everything will be a hot spot this weekend as representatives from Steele Model and Talent Management come to Brentwood scouting for the next star. Kathy Steele, the founder of the agency, will conduct an educational seminar on Saturday, June 25, about entering the world of modeling and acting. Steele’s daughter Vanessa Steinmeyer, director of new faces, said the seminar will help families understand what it means to enter the business and what is expected of children who pursue a career in the entertainment industry.

The seminar begins at 12:30 p.m. Those interested in attending should bring a current snapshot – a school portrait will do – and plenty of questions.

“We’re really excited to be partnering with Little Miss Everything,” Steinmeyer said. “We’ve been coming out to Brentwood for years to scout at the CornFest, but this will be a unique opportunity to sit down with families to educate them about the business.”

Prior to the seminar, Little Miss Everything will host a fashion show at 11 a.m., which will be judged by the Steele representatives. Attendance at the seminar is not required for participation in the fashion show. Registration is $49 and includes a Little Miss Everything tank, tutu, tiara and a certificate for participation.

This week, Little Miss Everything launched storytime on Tuesdays at 11:15 a.m. The event is free and guests are welcome to stay after to get their hair done or play dress up. While the store will continue to offer birthday parties, which accommodate six to 18 people, Gonzalez is also launching play dates in which kids can have the run of the party room sans the traditional birthday celebration. She is also opening the party room for baby showers and baby welcoming parties.

“We are trying to break the stigma that we are just a girls’ clothing store,” Gonzalez said. “We want people to know that no matter what age you are, Little Miss Everything has something to offer you. We’ve even begun to sell clothes for boys and we plan to expand that offering this year. We’ve got a lot of new things in the works and we’re excited to reintroduce ourselves to Brentwood.”

Another new venture is a partnership with Peace.Love.Swap, a program that organizes clothing and accessory swaps for maternity, baby, kid and teen gear. More than 40 families turned out for the first swap, which took place earlier this month at the Little Gym, which Gonzalez said is impressive, as swaps tend to draw only 15 families during the first go-round.

On July 17, Little Miss Everything will host Little Miss Swappers. Families who drop off items prior to the event are qualified to browse through all donated items and are allowed to take what they need. All leftover items are donated to charity and local families in need. The event is an ideal way to do some back-to-school shopping and pick up new-to-you clothes as well as children’s accessories such as car seats and carriers. Gonzalez said ideally she’d host a swap once a month and hopes to host themed swaps. For example, she is already planning Spooky Swap and Shop for October, which emphasize Halloween costumes.

Little Miss Everything, located at 220 Oak St., is open Tuesdays through Fridays from 11 a.m. to 5 p.m.; Saturdays (during Farmers’ Market) from 9 a.m. to 5 p.m. For more information, call 925-513-4700 or visit Little Miss Everything on Facebook for news, updates and weekly deals.
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