Are You the Bird or Are You the Statue?
I bet some of you are wondering what is he talking about and what does this have to do with my local small business.
Well there is saying that everyone is either a "bird" or a "statue". And you all know what birds do to statues, right?!?
So if and how you are marketing your small business on the internet defines whether your propective clients see you. If you have no website or a poorly constructed one that does nothing for your client you are a "statue". If you have an excellent website, are using social media, email marketing, etc to the fullest you are a "bird".
Most small businesses are somewhere in between and are neither 100% bird or 100% statue. But if you are taking no action in today's marketing with the economic climate and the advances in technology you are heading the wrong way and are bound to be a statue desecrated by birds.
Well there is saying that everyone is either a "bird" or a "statue". And you all know what birds do to statues, right?!?
So if and how you are marketing your small business on the internet defines whether your propective clients see you. If you have no website or a poorly constructed one that does nothing for your client you are a "statue". If you have an excellent website, are using social media, email marketing, etc to the fullest you are a "bird".
Most small businesses are somewhere in between and are neither 100% bird or 100% statue. But if you are taking no action in today's marketing with the economic climate and the advances in technology you are heading the wrong way and are bound to be a statue desecrated by birds.
To Your Success,
Beau
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