Americans urged to take the fruit-and-veg pledge
Aug 08, 2011 | 464 views | 0 0 comments | 3 3 recommendations | email to a friend | print
The fruit experts at Edible Arrangements are celebrating the launch of their new campaign inviting America to take The Pledge of Health & Happiness from Aug. 7-13 on Facebook or at any of Edible Arrangements’ 1,000 stores. The Pledge of Health and Happiness is a simple call to action and challenge to eat at least one half plate of fresh fruits and vegetables per day, the new USDA recommendation, for the rest of the summer and beyond.

In response to the rise in obesity, the USDA has introduced the new food icon, Myplate, to serve as a quick visual reminder of the importance of making healthy meal and snacking choices. The plate demonstrates that one half of a person’s daily food intake should consist of fresh fruits and vegetables, which can be a challenging percentage for busy Americans to stick to on a daily basis.

According to an Edible Arrangements’ recent Happiness Survey conducted by Harris Interactive, 95% of adults surveyed in the United States agree that maintaining a healthy lifestyle is an important factor in a person’s overall happiness.

The Pledge of Health & Happiness is part of Edible Arrangements’ Random Acts of Happiness campaign, a nationwide nonprofit program benefiting Big Brother Big Sister.

From Aug. 7-13, Edible Arrangements invites consumers to take the pledge and help raise awareness that making healthy eating choices leads to happiness. Edible Arrangements is rewarding each individual who takes the pledge with a free Pineapple Daisy Pop as a little random act of happiness to kick-start the pledge. Consumers can sign the pledge at 3015 Hopyard Road in Pleasanton or on www.facebook.com/ediblearrangements.

“Here in the city of Pleasanton and all over the Tri-Valley area, we are excited to be a part of encouraging people to be healthy and eat more fruit,” said Lisa Durst, owner of the Pleasanton and Brentwood stores. “I hope everyone will come in, take the pledge and get a free Pineapple Daisy Pop.”

The Pledge of Health & Happiness:

• I pledge to eat a daily serving of fresh fruit and vegetables.

• I pledge to make right meal and snacking choices such as incorporating daily fresh fruits and vegetables into my daily diet.

• I pledge to eat at least one half plate of fresh fruit and vegetables per day for the rest of the summer and beyond.
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