As the holiday season approaches, our imaginations are filled with holiday shopping, baking and entertaining. Considering all you need to get done, try giving a simple but perfect gift - at your local grocery store.

According to a survey by the National Retail Foundation, 80 percent of adult holiday shoppers say they plan on buying at least one gift card this season. Whether you're struggling to find something for a long-distance friend or for someone who has everything, they're sure to appreciate a gift certificate - and you'll appreciate saving money on shipping charges.

If you prefer not to designate a specific store or location for your gift card recipient, you can choose My Choice Gift Card. With a My Choice Gift Card, recipients can choose from dozens of national retailers such REI, Best Buy, or Pottery Barn to find the gifts they want.

Shoppers looking for travel-oriented gift ideas can also purchase hotel, car rental or airline gift cards from GiftCertificates.com. Shoppers may choose from several personalized designs to fit the recipient's personal style as well as unique holiday packaging options. Those looking to provide friends and family with even more choices this holiday season also have the option of choosing a MasterCard or American Express gift card, good wherever MasterCard and American Express debit cards are accepted. Recipients also enjoy the convenience of avoiding the holiday shopping rush by redeeming their gift cards online.