Shea Homes' new Trilogy at The Vineyards experiential resort-style community has topped 35 percent in its conversion rate from lead bank to prospective members opting in to the next phase of the home-buying process.

"We're seeing an unprecedented conversion rate surrounding this new community," said Stephen Tindle, General Manager for Trilogy at The Vineyards. "Typically, builders expect about 10 percent of their lead banks move into the prospective buyer mode. We attribute this difference to the quality of the home designs and unmatched amenities that Trilogy offers," Tindle said.

The new Brentwood community will feature a landscape of active vineyards and olive tree groves, the 31,500-square-foot Los Meganos Club featuring Abby's Culinary Studio, Sawa Spa for Health and Wellness, and state-of-the-art Delta Athletic Club with resort style outdoor pool and Olympic indoor lap pool. Proposed additional amenities include a boutique winery, outdoor amphitheatre and 18 acres of adjacent commercial/retail development.

Beginning Aug. 20, Trilogy has offered Imagination Tours to enhance ongoing information sessions. Each day will offer a different theme in the Community Information Center, including live music, light snacks, and a wellness activity that simulates what members would experience in the Los Meganos Club.

Imagination Tours will be held through Sept. 10. During the tour, guests will be driven by luxury motor coach into the future Trilogy community, where they will be some of the first prospective members to view the majestic Mount Diablo vistas from the land on which the Los Meganos Club will be built later this fall.

The club's activities director will outline some of the exciting lifestyle experiences planned for future members prior to the club's completion. Imagination Tour guests can also take advantage of informative seminars designed to help consumers navigate the current home resale market and understand their financial and mortgage options. Marketing Your Home and Shea Mortgage sessions are offered on a drop-in basis and may be attended before or after the community bus tour.

Prospective members who engage in the pre-sales process will enjoy first access to home floor plans, first release home site availability, and have first opportunity to buy their home weeks before the general public. Special pre-grand opening prices and financial incentives will also be extended. A model gallery of 10 homes ranging from 1,750 to 2,900 square feet will open this fall.

Reservations are recommended for Imagination Tours and information sessions by calling 516-5517. To learn more about Trilogy at The Vineyards, visit www.trilogyvineyards.com and click "e-mail updates" or call (800) 685-6494.