Except perhaps to Bill Brandt.
"How about that?" he said. "I am surprised, but very honored and very flattered to be chosen."
A former Brentwood Citizen of the Year, and past president of the Brentwood Chamber of Commerce as well as the Concord Trade Club and East Diablo Kiwanis Club, the popular Brandt is no stranger to recognition.
"Well, needless to say, they (Brandt Ford) have been here forever and they not only employ people but are a tax revenue for the city and huge supporters of the community," said Bonnie Lucchese, CEO of the Brentwood Chamber of Commerce. "They are just the perfect choice."
The 77-year-old patriarch still shows up for work six days a week ("You can always find me sweeping floors or washing cars," said Brandt), but has passed much of the heavy lifting of the business along to his children. Rob heads up the parts and service department, Dianna keeps track of the front office, and Jim is the sales manager.
"Three of my youngsters work here," said Brandt. "Nepotism runs amok at Bill Brandt Ford. Nothing happens here when the sun goes down that I don't know about."
And while the family works hard to keep the business up and running, son Rob is quick to point out that any success they've had comes directly from their clients.
"It's the customers that make the whole thing work," said Rob, adding that the company's attitude toward those customers is a classic one handed down by Bill.
"He's always instilled in us the Golden Rule, to do unto others as you would have them do unto you. That's worked for us for 35 years."
Brandt purchased the Ford auto center in l972 when it was located on Brentwood Boulevard where the Dodge dealership sits today. He's been married to his wife Barbara for over 50 years.
The Brandts also give credit for their success to loyal, hard-working employees. There are nearly 50 now, some of whom have been with the company 16 years. Along with loyal customers, family and the community, they're one of the keys to longevity.
"It takes all four wheels on the ground," to keep the business on track, said Rob.
"Our service department is far and away the best, and so is our customer service," he said. "I believe that if we can keep them (customers) happy when they go out the doors, they'll come through those same doors again."
Bill Brandt Ford will be honored at the Chamber of Commerce Installation dinner on Jan. 24.