Tomorrow marks not only the spring opening, but also the move from Thursday at Brentwood's City Park to Saturday on First Street. The market will run from 8 a.m. to noon.
It's a move that market manager John Silvera believes will be positive. "It's a great location for the whole city and will showcase the merchants in the downtown area," said Silvera, also director of the Pacific Coast Farmers' Market Association. "I live in Brentwood so I have a pulse on the city" said Silvera, who attends every week. "I have my heart and soul in this."
Not everyone is happy about the move.
"I don't understand why they put it on this street when the park was perfect," said Carla Phillips of the Delta Barber Shop. "They think it's going to bring business downtown, but I don't think it will. It's just going to block traffic."
Craig Gilde, manager of Cinelux New Delta Cinema, believes his business will be taking a hit in sales from this move. "I think it's a great idea, but not for the businesses," said Gilde. "We open "Shrek" that weekend, and we are the biggest draw on this block."
"It's hard to be excited about something that's going to hurt our sales," said Gilde. "No one is going to buy $10 worth of fresh fruit, then leave it in their car to watch a movie."
Donna Ross, on the other hand, is sparkling over the idea. Owner of Creme de la Gem Jewelry, she sees the market move as a diamond in the rough. "I'm excited because it'll bring a lot of attention to downtown," said Ross. "I guess it's a selfish reason, but this is good for the merchants."
Another newbie, Kerri Marvel, owner of the kitchen-cafe Gooseberry Fool Fine Foods said she used to be closed on Saturdays. "I'm so excited. My new hours will be 8:30 a.m. to 1:30 p.m. on Saturdays, when I'll be open for breakfast to-go … inside I'll have table service breakfast with champagne."
So far, the list includes merchants such as Knoll Farms, Seko Farms, Grandma Lilies Pies, Brentwood Fine Meats, Shelly's Garden, Nunn Better Farms, Cecchini & Cecchini Farms and Brentwood Olive Oil.
"Debbe Holeman of Knightsen Honey Co. will be out on opening day, doing a new demonstration with a bee hive with the actual queen bee," said Silvera. "And we all know the bees are totally different when the queen is around!"
In fact, each Saturday will highlight different themes such as culture, agriculture, art and education. The location is just the cherry on the top.
For more information, visit www.pcfma.org.