Its navy blue steamboat and rope-trim logo graces restaurant menus, real estate brochures, Chamber of Commerce calendars and the official town letterhead. So prolific is the live-where-you-play nautical illustration that for many Discovery Bay residents the blue and white logo is synonymous with the waterfront community. Which is precisely the reason the town’s Community Services District (CSD) board is making a change.

“The town doesn’t have a logo – the community does,” said CSD Vice President Kevin Graves. “And we felt that as the town has grown, a new logo and seal were appropriate; something that represents an independent level of professionalism.”

Last week the CSD board approved the new Discovery Bay town logo and seal. Official authorization by the board is expected on the 17th. Recommended by the communications subcommittee comprised of Graves and CSD Director Jim Mattison, the new icons are slated for official use only.

“The existing Discovery Bay logo is utilized by a number of local businesses and organizations,” said Discovery Bay General Manager Rick Howard. “But this (new) singular seal and logo specifically identifies the town as a town and will be used as the official seal of the district.”

The seal is a modern version of the current logo, highlighted in vibrant blues, yellows and golds. An updated version of the community’s iconic steamship and “1998,” the year the town was established, is set against the backdrop of the sun setting behind Mt. Diablo.

The new seal will be used on all official letterhead, staff business cards, town vehicles and similarly appropriate items. Designed by local homeowner Patty Cimlov-Zahares, the implementation of the seal comes at a minimal cost to the town, recycled onto new items as existing supplies run out.

The new logo is a more casual counterpart to the town seal, boasting the same design but created in a half circle, the word “California” written in script and underlined with a Nike-esque swoosh. The logo will be incorporated onto shirts, caps and other town products.

“The logo will be used for more informal things,” said Howard. “Its design pops a little more than the seal would on shirts and other merchandising items.”

“I like the new look,” added Graves. “I think it’s a little more contemporary and up-to-date, yet it ties in with the paddlewheel on the old community logo and brings in Mt. Diablo. I think it’s very appropriate.”