While most people avoid cold temperatures, there’s a new business in Brentwood that is turning down the thermostat and speeding up the recovery process for athletes and those with inflammation, muscle soreness and pain.
Cryotherapy is becoming more and more popular in sports training and fitness, and Performance Cryotherapy is leading the charge. Offering the Impact Whole Body Cryosauna, nitrogen vapor is used to drop the chamber temperature to a range of -130 to -184 degrees Fahrenheit. This quick chill is reported to cause an ‘evolutionary bio-response’ to the extreme cold, which promotes natural healing and a speedy recovery processes.
Owners Bekah and Marcos Sanchez fell in love with cryotherapy the first time they tried it, and the benefits they experienced inspired them to bring the technology to Brentwood, where they have lived since they were children.
“Cryotherapy is reported to decrease injury recovery time, muscle soreness, pain, inflammation and fatigue from sports activities; increase natural energy; and allow a faster overall return to sports training,” said Bekah, who has a history in physical fitness and competition. “We used one in Concord, but it was really expensive and such a drive that we knew we had to bring it closer to home.”
Whole-body cryotherapy originated in Japan in 1978. It has been used for decades to promote natural healing and wellness with the use of extremely cold temperatures. Today, the therapy is used to refresh and rejuvenate the body in as little as one to three minutes, which means users can experience the array of benefits from this modern cold technology in just minutes.
“I am in Ironman Triathlon training right now, and I used to do ice baths to help with my recovery, but I could only do it once a week,” said Robin Roberts, a Brentwood resident. “This week, I ran 21 miles and biked 30 miles. With cryotherapy, I can come three or four times a week, which is so helpful. I prefer this treatment to ice baths, because past a certain point, an ice bath can hurt and cause trouble breathing.”
According to the business’ website, compared to an ice bath, cryotherapy treatments result in a very different response from the body. The three minutes of extreme, dry cold reaches only the top skin layers and receptors by 30 to 50 degrees, causing the brain to restrict blood flow to an internal cycle. This causes the body to release anti-inflammatory proteins and endorphins, resulting in oxygenated blood. In an ice bath, 15 minutes of cold water causes the body to move blood to the extremities and results in a lowered core body temperature.
“Most people don’t know what cryotherapy is at first, but they get excited when they learn how it works and what it can do,” said Bekah. “Everyone who has tried it here seems to have gotten relief. It’s really rewarding to get to know our clients and know they feel better when they leave than they did when they came in.”
Currently, the the owners are offering $20 sessions or a 12-session package for $220 until the end of the month. They are located at 1120 2nd Street, Suite A, in Brentwood.