MasterCraft comes to Discovery Bay Marina

The business, which will have its grand opening in April, sells fishing, tow and pontoon boats; offers financing and boat repair and maintenance; and sells all manner of water-recreation equipment, including wakeboards, surfboards, play tubes, vests, fenders and wax. With five other locations and a long history with water-based recreation, LaManna has a unique perspective on helping customers get right on the water.

“My brother and I were raised in this industry, beginning in 1978, when our father opened Harrison’s Marine Center, which had locations in California and Arizona,” said LaManna. “We really love the people here and enjoy helping them make memories on the water, the way our father did with us. Some of my best memories are of being out on the family boat.”

Sa far, customers are very pleased, not only with LaManna’s products, but also with his customer service.

“I went in just to visit (at another location) and ended up buying a pontoon boat,” said Christopher Sasville, a Discovery Bay resident. “The people there are professional and very friendly, they treated me very well and I was able to test drive the boat immediately. Not many dealers offer that.”

The shop’s location at the yacht harbor makes it easy to get customers on the water right away, and LaManna will be making it even more tempting to stop by and shop during his grand opening next month, with steep discounts and special offers.

“When we get to our grand opening, we will be offering 50 percent off various products in our pro shop, as well as rebates and incentives worth up to $5,000 on MasterCraft and Colbalt boats,” said LaManna. “We also are looking forward to reviving the Discovery Bay Boat Show, a philanthropic event with other dealers and the Lions Club.”

Until then, LaManna encourages residents to stop by and check out his shop.

“We’re people centered and we hope to help our customers experience what we grew up with,” he said. “Our dad raised us to have enthusiasm, and when you are enthusiastic, success follows.”

NorCal MasterCraft is located at 1520 Discovery Bay Blvd., #200, in Discovery Bay, and is open Monday through Saturday, from 9 a.m. to 5 p.m., and on Sunday by appointment only. For more information, call 925-272-2628, visit norcalmastercraft.com or follow them on Facebook at www.facebook.com/NorCalMasterCraftPleasanton.