New initiative promotes area as prime U-pick spot

There are more than 60 U-pick farms in the area — which new Harvest Time President Jessica Enos said is an unusually high number compared to most other agricultural tourism destinations.To celebrate this, Harvest Time has also launched the “U-Pick Capital” initiative to help establish Brentwood as the premiere destination for fruit picking.

“With over 50+ active U-Pick farms within a mere 4-mile radius, the city of Brentwood (also known as the U-Pick Capital) attracts hundreds of thousands of people every year,” the U-Pick Capital website states. “Each year during peak harvest season, many of these Brentwood farms are open to the public to host unique ‘on-the-farm experiences’ such as U-Pick for families to harvest fresh fruits and vegetables. Most of these farms are still family-owned and operated with a rich history spanning generations as far back as the late 1800s.”

That history has inspired Harvest Time to put together a documentary film on the subject. Although Enos describes the project as still “in its infancy,” she says that it is something everyone should be excited about as it continues to develop.